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What is Digital Marketing Overview of Digital Marketing If you are promoting or advertising your business service of your product with the help of Digital Media that means you are doing Digital Marketing of your product. What is Digital Media? We can divide Digital Media in some parts SEO(Search Engine Optimization) Google ads Social Media Marketing Email Marketing Affiliate Marketing Video Marketing SEO (Search Engine Optimization): SEO stands for Search Engine Optimization. SEO is an Online Marketing technique which helps you to bring your website on top in Search Engine result.   Google ads: The advertising platform came in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. Google Ads is Google’s online advertising program. Through Ads, we can create online ads to reach people exactly when they are interested in the product and service that you offer. Social Media Marketing: Using the potential of Social Media platforms to leverage value for your business is basically Social Media marketing.   Email Marketing: Email Marketing is directly marketing a commercial massage to a group of people through email is Email Marketing. Affiliate Marketing: Promote other people’s products and earn a commission if people actually buy the product. This process is called Affiliate Marketing. Video Marketing: Video Marketing is an awesome type of web marketing and advertising in which business create 2 – 5 minute short video about specific topics using content from articles, blog and other text sources the videos are then uploaded to various video sharing websites like YouTube for distribution and exposure. Benefits of Digital Marketing Targeted Marketing :  Digital Marketing provides targeted audience option to promote. we can advertise our product targeted area, targeted city, targeted country, targeted age group that make our marketing easy & cost effective.  Global Reach:   Global reach is one of the is the most important important benefit of Digital Marketing. Any big or Small Business & Individual can sell their product or services without more extra effort & expenses. Many people are doing so & earning passive income. Affordability: We think about this as the biggest benefit of Digital Marketing. Eventually, all business exercises reduce to the cash they require. With the broad reach presented by Digital Marketing, the expenses are relatively reasonable and not a weight. Trackable: We think that any company strategy is a waste of money if they can not track their campaigns results & ROI. Making & implementing the strategy is just the initial stage of marketing campaigns. tracking the performance of the campaigns that it’s working or not is the main thing. With Digital Marketing, you can track the performance of your digital marketing campaigns easily & make changes. Higher Engagement: As we all know that how people are so active on social media platforms. according a survey every people  spent on an average one hour daily on social media platforms.  This gives a opportunity to businesses to share highly interactive content with their targeted audience & engage with them & answer their queries. Customer love when brands answer their queries & interact with them. this increase their trust towards brands. Conclusion After measuring all the points through the Overview of Digital Marketing. we can say that Digital Marketing is the most important technology for the future. it will replace the  traditional marketing very soon. If you are thinking to join digital marketing course after one or two years you should join as soon as possible because the field is growing very fast.