The scope of digital marketing in India is very high. With the increasing number of internet users, the demand for digital marketing services & Digital Marketers is also increasing. Here are some of the reasons why the future of digital marketing in India is bright:
Growing digital economy:
India has one of the fastest-growing digital economies in the world, and this trend is expected to continue in the future. This creates a huge market for digital marketing services.
Increasing internet penetration:
The number of internet users in India is expected to reach nearly 700 million by 2025, providing a large audience for digital marketers to reach.
Growing e-commerce market:
The e-commerce market in India is growing rapidly, and this creates a huge demand for digital marketing services to reach and engage customers online.
Increase in mobile usage:
The use of smartphones and mobile devices is increasing rapidly in India, and this provides a great opportunity for digital marketers to reach customers through mobile advertising and other mobile-based marketing strategies.
Emerging technologies:
Emerging technologies like artificial intelligence, machine learning, and big data are transforming the way digital marketing is done in India, and there is a huge demand for professionals who are skilled in these technologies.
Overall, the scope of digital marketing in India looks very promising, and it is expected to continue to grow and evolve in the coming years.
Marketing is done through digital mediums like the Internet, hunt machines, social media, blogs, YouTube channels, websites, and Apps, which is known as digital marketing. This is the rapidly- growing form of marketing to reach people, cost-effectiveness, measurability, and delicacy. It’s capturing all marketing platforms.
Digital Marketing basically is the marketing of products and services through digital channels to reach consumers. Brands promote their product before also but the platforms and mediums were limited. With the arrival of digital media, morals, and rules are changed. And correctly so the scope of Digital Marketing is very high.
Today, as per the statistics, it is about 60% of the world’s population uses the Internet. It was 40% if we see just two years before. We can imagine the rate at which people are using the Internet to do almost everything. If we want to order food and vegetables or we want to book cabs or want to purchase furniture and moreover people becoming viral influencers, everything has gone digital. A business without a digital presence in today’s world is outdated and useless.
let’s have a look at the scope of digital marketing in Business
1. How Digital Marketing helps in the growth of the business.
Businesses are now getting aware and becoming digital, and realizing the potential of digital marketing. Therefore, many businesses are now investing in digital marketing to get a strong online presence and can sell their product and services to potential customers.
Digital marketing could be only afforded as businesses have control over the budget and campaigns can be optimized. Using Campaigns through online advertisement can be accurately targeted with measurable results. Doing all these tageting is difficult with traditional marketing; therefore, businesses are now preferring to do digital marketing. 40% of businesses in India are now depending entirely on digital marketing and it is estimated that more than 90% of businesses will go digital in the future.
2. Scope of Digital Marketing For Jobs and Career.
At the earliest phases of digital marketing growth in 2017, the sector gives opening approx. 8 lakh jobs in just six months. So, we can imagine the jobs opportunity so far. This sector was also unaffected during the pandemic because of its digital nature and is expected to have more jobs open in the upcoming years. After pandemic the scope of digital marketing increasing rapidly
Digital marketing has several different aspects like designing, technology, social media, marketing, finance, and business development. So, with the growth in digital marketing, all these aspects will also grow. There will be many jobs available in this sector, and students can make strong long-term careers. Most of the jobs also pay really well in digital marketing.
Career Option in Digital Marketing
Many career opportunities are there in the digital marketing industry. The best thing about careers in digital marketing is that they cover a large spectrum of skills and competencies, so you can choose from a wide variety of careers that is best for you.
Several private institutions and universities in the country have also begun offering digital marketing courses and degrees. So, getting a career in the digital marketing sector will not be difficult.
The top digital marketing career options you can choose to pursue are here:
1. SEO (Search Engine Optimization)
SEO stands for search engine optimization and is the most important profession in digital marketing. SEO work is to optimize websites and gets relevant traffic to the websites. For this, the employee must have creative and technical strategies. As search engine algorithms keep changing so sometimes it can be difficult, and the SEOs have to make strategies accordingly. Their main aim is to rank client websites on the first page of the search engine.
Businesses that want their digital marketing presence to be at the top hire SEO professionals as their job is to ensure relevant traffic and organic leads. They need to have excellent technical skills and a strong understanding of content. SEO professionals are ready to grow in importance as search engines become very smart. That’s why it is one of the best profession to consider.
2. SEM & PPC Specialists
The Search Engine Marketing and Pay-Per-Click specialist work in handling the marketing and advertising strategy for the search engine. Their job is to create marketing strategies for products and services and they have to execute them as well. These professionals use paid and organic advertisement to improve website ranking and run pay-per-click ads on the search engine by bidding for relevant keywords. SEM&PPC specialists are important for successful digital marketing campaigns.
The SEM&PPC specialist is a good career. SEM&PPC specialist professionals are in high demand right now and many companies hire these professionals full-time to handle all the in-house campaigns. There are many professional courses that are available in colleges and private institutes. There are also offline and online courses that can help you become an SEM & PPC specialist.
3. Social Media Marketing (SMM)
Social media marketing has been another strong digital marketing platform… A social media marketing specialist is the person who takes care of your social media which includes everything from strategy to execution of marketing and of course advertising on social media platforms.
If you have the technical knowledge of how to run ads, analytical skills, and a good understanding of all social media platforms, you should pursue this interesting career. Business owners are realizing that social media is another strong platform nowadays to engage their potential customers and market to sell to them. That is why there will be a huge demand for SMM professionals who can do excellent marketing over social media platforms.
4. Social media optimizer (SMO)
SMO stands for social media optimizer. SMO professional experts in handling a business social media page and creating a strategy to increase followers accordingly and create a positive repo for the company on all social media platforms. An SMO should need to have an excellent understanding of social media as it is where people show their true nature and human nature is unpredictable. It is a challenge to get people to follow a business so the company needs experts like SMOs.
If you want to work as a social media strategy and create organic traffic and sales through social media pages you should consider bean SMO. Imagine getting a salary to be on social media all day on another note it is a lot more serious than that. You need to know the about of the audience and ensure the business you handle has a positive result. You have to use social media to improve the customer experience.
5. Content Writer and Copywriter
Every kind of advertising and marketing required the written word. The writing is what truly communicates the message you want to convey. Therefore, the digital marketing process needs content and copywriters, who can write great and relevant content regarding business and copy that can be used for SEOs, SMOs, SMMs, SEMs, and website developers can be used in digital marketing mediums like websites and ads.
If you have good knowledge of writing skills, you can be considered to become a content or copywriter. You need to have a good command of the language writing and should have decent typing skills. If you can communicate and type that’s even better as digital marketing is progressing into marketing in regional languages. Content & copywriters get paid a handsome amount for their expert services.
Do not confuse and compare this profession with a content writer. The content manager has a lot more responsibility than writing. They have a point of view on marketing and social media strategies. They work likely with all the professionals involved in digital marketing and also manage the social media in the complete content department, including all the writers.
In order to become a content manager, one will have to start as a content writer or social media specialist and then move up forward to the position. One needs to have a good understanding of all the aspects of digital marketing. And also need to have good coordination skills. The content you made or create needs to be of excellent quality that can be used across all digital mediums. As content management is an amazing career to aim for, and its importance is only going to grow as digital marketing continues to grow in India.
7. Website Designer & Graphics Designer
Website designer and graphics designer are different positions, companies hire professionals who can handle both responsibilities. When it comes to graphics designers design images and posts that can be used for posting as marketing content, ads, and social media posts. They have to design according to the brief in the content under the guidance of the company what wants and social media strategy.
The work of a website designer is to have to design websites according to the latest trends. This is very important as in digital marketing, a website is an important online office of the company where the company market its product, and all campaigns bring users and customers to the website. Therefore, you need to be very good with all forms of design to succeed as a designer. Designers in 2023 are some of the highest-paid professionals in the industry and get a lot of respect.
8. Digital Marketing Analyst
The job of a digital marketing analyst is to analyze everything involved in the marketing campaign. This includes the copy and designs used in the campaign the execution of strategies and also the results, they have to analyze everything about the campaign and provide a direction to improve marketing campaigns.
The digital marketing analyst is a professional profile so, whoever is a digital marketing analyst-have needs to know everything involved in digital marketing, even all the technologies behind the marketing tools. As a digital marketing analyst will play an important part in the growth and success of digital marketing activities. No doubt this is also one of the highest-paid professions in digital marketing. This thing is possible because the scope of Digital Marketing.
9. Influencer
Nowadays everyone would wonder why this profession is on the top list, but the truth is that being an influencer today is an amazing career. Influencers are those celebrities who have a large number of fans and followers on their social media accounts because the scope of Digital Marketing. They market and advertise products to their followers to create brand value and sales for their products. Today, influencers have become a vital part of digital marketing campaigns and they can make a difference through it.
To become an influencer, you need to have amazing talent that you can showcase on social media to get followers. You must have a decent photo and video editing skills. But most important of all, you need to know how to do digital marketing. When you have a great number of followers, you can make money directly from a social media site, but the real money earns from brand endorsements. Influencers also get many other opportunities like to work in the radio, television, and film industry. Models, chefs, fitness instructors, dieticians, comedians, singers, and dancers are some most popular types of influencers.
Let’s know how to start a career in digital marketing:
Formal Education
- Many universities and institutes are now offering full digital marketing courses.
- Students are also getting certification in digital marketing courses as an add-on in their undergraduate and postgraduate education.
- Many online certification courses are being offered now that are also of value and accepted in the professional world as qualifications.
On-The-Job
- There are many digital marketing courses that you can do while you are working and get formal training. Smiloe Group is the best option to learn Digital Marketing.
- No need to take tense of what qualifications you have; you can peruse in a digital marketing position and learn on the job.
- Digital marketing can also be learned itself but it would be difficult to find someone who will allow you to be professional without qualifications.
Summary
The scope of Digital marketing in India is immense. Digital marketing has the power to help businesses grow immensely and grab potential customers at a fraction of the price. It also gives students a great chance to make creative and technical careers that also pay well and have many opportunities to grow. Digital marketing is going to revolutionize all industries and now is the right time to become a part of this revolution.