When we talk about digital marketing paid advertising is a major role. There are two giants in paid advertising one Google ads and second is Facebook ads.
There is an always a cold war between Google Ads vs Facebook Ads in mind of Digital Marketer. And so many times people ask me which one is better for paid advertising.
What is better? Google ads vs Facebook ads
Some Digital Marketer says Facebook Ads work well. Some Digital Marketer says Google Ads work for them very well. I think it’s a war that is not going to end.
Today I am going to explain the difference between Google Ads and Facebook ads. in this article we will discuss about Google ads vs Facebook ads in depth by measuring all pro’s & con’s.
Facebook Ads
As You all know we are discussing about Google ads vs Facebook ads we are going to talk about Facebook ads. People don’t sign in to Facebook for finding a Service or Product. They log in to consume content and Information inside the platform.
Facebook has a rich amount of its user’s information. Age, gender, demographics, location, and so on.
Whenever you run an advertisement on Facebook, individuals could possibly be keen on what you bring to the table. Yet, you can arrive at your target audience who are probably going to like what you have offered.
Suppose I am offering my Digital Marketing Training program for individuals searching for Social media advertising program. Individuals might be interested in it, or may not be. I have no chance of knowing.
However, I can run Facebook ads just for individuals who are probably going to be interested in this kind of program instead of showing it to everybody on Facebook. It can increase the chance of a conversion.
The age of targeted audience is 18-30, Individuals who are interested in the subject of “Digital Marketing”. It gets the right targeting on behalf of my experience however it is as yet not Intent-driven.
- High Reach
- Low Click through Rate
- Low Cost Per Impression
- Low Cost Per goal conversion
Individuals who are interested in what you have to offer may be less however the expense is additionally low. That implies you can sift through the highly interested individuals from a huge gathering of possibly interested individuals.
Facebook Ads are great in the event that you are attempting to contact a crowd of people who doesn’t have the foggiest idea about the presence of your item. They probably won’t be looking for it proactively.
It’s additionally great for marking and driving brand reviews for your item or administration.
Let’s see how Google Ads Work. We are talking about Google Ads vs Facebook Ads.
Google Ads:
In this Google ads vs Facebook ads we firstly talk about Facebook ads now we ar going to talk about Google Ads. People search on Google when they genuinely looking for something.
(Like Information, Product, Services).
In Google, we don’t information about the audience until they fill out our form or call or Message us. But we will know what they searching for on other Facebook we have the information about the audience but we don’t know what they are searching for.
Let’s say people are searching for a “Digital Marketing Course”. Here the intent is very clear that the person is searching for Digital Marketing Course.
People who are searching for want solution. I can run the ad on the particular keywords about my Digital Marketing Course and provide them with complete information. In Digital language I can target them for selling my Course.
Benefits of Google ad:
- Higher CTR – because only the people searching for the keywords in which we are running ads can see ads.
- High CPC – because we are getting targeted traffic who are actually looking for a product or service.
- Higher conversion ratio.
- Higher cost per lead but higher quality
- Higher ROI
Many people think that Google Ads are costly and they don’t want to run them. But that’s not a great deal we should try Google ads.
You should not think much about the high cost per click or cost per lead. You should think about Return on investment (ROI).
Above we have discuss about Google Ads vs Facebook Ads we have found a conclusion to know the facts read conclusion.
Conclusion:
These are some major differences between Google ads vs Facebook ads. We should have to recognize what is better for our business. I can’t Google ads are better or Facebook ads are better Both are better in their terms.