Point groups and column pages are currently synonymous with Search Engine Optimization best practices. Be that as it may, if these terms are different to you, relax.
Before the finish of this article, you will have a viable comprehension of what they are, and all the more significantly, how to utilize them to advance your website for search engines.
Let’s dive in.
What is search engine optimization (SEO)?
SEO is the main term covering all that brands do to get natural traffic from various search engines to their websites. Search Engine Optimization includes specialized angles like site design, just as more inventive components like substance creation and client experience.
Sounds moderately basic. In any case, SEO is a moving objective, in any event, for experienced computerized advertisers. Legends flourish, calculations change, and SEO strategies that once worked can out of nowhere get you a punishment. To keep a webpage advanced, you wanted profound information on how search tools “think,” just as how genuine individuals think and respond to your website content. This blend of convenience, site design, and content creation cause site improvement to feel like a crossbreed.
How do search engines work?
Search engines work through three major functions:
- Crawling
- Indexing
- Ranking
Crawling: Crawling is when a search engine sends a robot to Scour the Internet for content, looking over each URL they find. this process is called crawling.
Indexing: Store and organize the content & Data found during the crawling process. Once a page is in the index. Search engines will start showing results for related searches on the search engine result page (SERP).
Ranking: Provide the relevant pieces of content that will best answer to searcher’s query, it ensures that results are ordered from most relevant to least relevant.
How search engines Rank relevant Results
If a search returns thousands of lacs of results, how does a search result choose the best order to show them to the searcher?
Search Engines use algorithms to determine the relevant results. algorithms understand the searcher’s intent, find relevant results according to the searcher’s query, and then rank those relevant results according to authority to relevancy.
What is Technical SEO?
Technical SEO is the process of Search Engine optimization of websites and servers that helps search engine crawlers crawl and index sites more relevantly. it also helps in improving ranking on the search engine results page.